India Market Entry Feasibility Study: What Should You Validate Before Approving the Investment?
India can look very attractive from a distance. The market is large, many sectors are growing, and the case for entering may appear obvious. But an attractive market is not automatically a feasible market for every company. A company may be right about India but still make the wrong choices about customers, pricing, distributors, location […]
India Go-to-Market Strategy: How to Choose the Right Customer, Channel and Pricing Model
A strong product and an attractive India opportunity do not automatically translate into revenue. Problems usually appear during execution. The target customer may be too broad, the pricing may not suit the Indian market, the wrong channels may be chosen, or the company may launch before deciding what needs to be tested first. A strong […]
